Helsinki Regional Transport Authority invests in Passenger Information for Trunk Route Buses – New Smart Monitors Also Include Today’s News and Promotional Content
Helsinki Regional Transport (HSL) improves the customer experience of bus travel by developing information on trunk route buses. In the future, the bus passenger will be offered better information on the progress of the journey, among other things. The installation of passenger information and advertising displays on buses is scheduled to start at the end of the year. The details of the next stop, as well as the display showing other information on the route, are located at the front of the bus, and the front and back of the bus will be smaller screens showing HSL’s own bulletins, advertising and local news. Large longitudinal smart monitors also enable communication in multiple languages and better presentation of disruption reports. On the ferries between Suomenlinna and the Market Square, on the other hand, the displays enable better information in a targeted manner for ferry users. During spring 2021, there will be a total of 122 frame buses on lines 200, 500, 510, 550 and 560. Suomenlinna’s three ferries will receive displays after the trunk buses.
175 million journeys
The reform affects a large number of passengers, as HSL’s buses made 175 million journeys last year, a significant number of which were made on trunk lines. At this stage, the new displays will focus on HSL’s trunk lines, but the number of on-screen buses will increase annually in the future as the number of trunk lines increases. Mediahouse Keskisuomalainen’s advertising arm Neonmedia Oy delivers new displays to trunk line buses and Suomenlinna ferries. Neonmedia Oy is also responsible for the installation and maintenance of displays. Mediatalo Keskisuomalainen and its service network are responsible for the media space and its contents. Deal Comp Oy as the subcontractor for Neonmedia, has delivered the Passenger Information Displays and related computers.